A Brief Taste of YouTube Sensationism
I recently had the chance to do a little YouTube acting for a series of videos we shot at the 2011 LA Auto Show. We wanted lasting content from the show to engage the fans that couldn’t attend. Most of these were done on the fly, unrehearsed, and took less than 3-4 takes. All in all, it was good fun.
View all the videos on this PLAYLIST
Crowdbooster: Your New Favorite Social Media Monitoring and Reporting Tool
I recently signed up for an account with Crowdbooster, a social media monitoring and reporting tool, and immediately I’m impressed. The social media platform was built to optimize, monitor and report on a brand or users social media efforts. There are a lot of platforms out in the market right now but Crowdbooster does a few things right.
So Crowdbooster is different than HootSuite, CoTweet, or Seesmic in the sense that it’s working behind the scenes to understand the data. This alleviates some of the work that’s needed to be done by the social media or community manager. It then has the ability to recommend who you should interact with (based on Klout score), when you should interact, and what to share (by showing you real time analytics on previous posts). It really is pretty slick, a great social media monitoring tool you want to check out.
Features (from the Crowdbooster website)
Targeted Recommendations
Crowdbooster will deliver you actionable insights, rather than just present the information and let you decipher. Their analytics and recommendations show you how to reach the most important influencers, how you can create optimized content that will better relate to your audience, and even tell you what the best time of the day is to schedule your posts. For a social media or community manager that wear many hats, this is key in helping you schedule out and plan your day. If you keep a content calendar, this can dramatically improve your results and tie to your calendar and on-going initiatives.
At-a-glance insights about each message
With Crowdbooster, you can analyze the performance of your individual tweets and Facebook posts with a pretty cool looking interactive graph, and/or tables so you can easily and quickly understand what’s working and what isn’t. You can then customize date ranges to view the results of past campaigns. Features allow you to drill down further and see engagement metrics on Facebook and Twitters. This is helpful when you’re really trying to identify what resonates with your community. As you start to learn what content performs best, you can shift strategies to better align with audience needs.
Follower and Fan Growth
On Crowdbooster, you can track the growth of your community easily. You can see long-term benefits and short-term benefits by drilling down into individual posts. You can customize the date range or view a daily snap shot of how your community is doing. Crowdbooster makes it easy to download reports and track your progress. You’ll likely need to supplement your analytics with Facebook Insights, Google Analytics, and other Twitter metrics to get the whole picture on how your marketing efforts are doing. If you’re effective, you’re looking at how online community growth and interaction relates to web traffic to conversions. Or however it relates to your business.
Deep audience insights
In addition to basic social media monitoring, Crowdbooster lets you understand who the fans or influencers are that interact with you most. Then allows you to see who has the higher online influence. These are people you want to interact with, but don’t discredit folks with smaller following as you’ll want to interact with everyone as a general tactic. But it is effective if you can make some solid connections with industry players.
The social media monitoring game is getting flooded with platforms that promise a streamlined approach to social media management. You have to read between the lines and determine how these tools will work for your organization and your overall business objectives. But Crowdbooster has my recommendation.
Twitter Deleted My Following and Followers #FAIL
What the hell Twitter, seriously?? Where did all my Followers and Following go… I’m so close to dropping you forever and putting all my effort into getting a Google+ account. Google never played me like this. Here I am just sitting around getting my social media activity going and all of a sudden my followers and following numbers are gone. Down to zero. I couldn’t believe it. After all my hardwork of retweeting and interacting with folks on Twitter, my followers were gone and so were the people I was following.
UPDATE: I could not find any logical reasoning as to why this happening, however, maybe 10-15 minutes later my Followers and Following was restored. After it happened I went right to Twitter search and sure enough tons of people were having the same problem. My final conclusion is that it was an error on Twitter’s end. If yours did not restore I’d recommend hitting up Twitter @Support or visiting http://support.twitter.com. Hope that helps and thank you for reading my rant.
If you took the time to read this babble, you might actually like some of my other stuff:
Can You Measure the ROI of Your Social Media Marketing
